Search Engine Optimization (SEO) is one of the most powerful tools in the digital world. If
proper optimization is done, it can get your website top rankings in Google. There are more
than 250 million websites in Google, SEO can help people recognize your brand. It can help
in generating leads and increase website traffic. You can reach higher sales with the help of
SEO. The ROI is greater than any other tool.
With so many benefits, one would think that people would think that it is very simple and
straightforward. But that is not the case! There are several myths attached to SEO which
makes it look extremely complicated. This also leads to losing out on many amazing
opportunities. So, in this article, we will try to understand SEO and debunk some of the
SEO is just a bunch of keywords thrown in
There are 200 factors determined by Google for the high ranking on its page. Earlier
keywords alone were the deciding factor but not now. They are relevant for SEO but they
alone cannot determine the rankings of your website. The topic of the article or blog should
also be relevant. The content in that blog should also be original and unique. It should not
have duplicate content. The website should have a great design and have proper outbound
& inbound links. With so many factors coming together, keywords alone are not enough!
SEO is just not a sum of keywords.
Keywords need to be EXACT type
An Exact Match keyword in Google AdWords will enter an auction in which the search
query matches perfectly or is a very close variant of the keyword you entered. For some
reason, many marketers think Keywords need to be exact for SEO to work. It is not
necessary. Though it is good to have an exact match. But a little alteration of the keywords
to make your content better is not wrong. Making sentences with funny sounding keywords
can put off the users. This is because the content is for the readers and not for Google. So,
next time, your keywords are not an exact match, do not fret. Just focus on great content.
SEO is instant magic
A lot of people think that implementing SEO will yield results immediately. Your website will
have suddenly very high traffic and you will get a lot of sales lead. Again, a big myth which
has been perpetuated. Don’t get fooled by digital marketers claim that you will see instant
results. Just like any marketing tool, SEO is a tool for digital marketing. A good SEO strategy
is usually slow. Initially, while getting the strategy done, a lot of research goes in. Content
has to be written according to SEO guidelines. With Google ‘s new guidelines, the focus is on
good content which will appeal to the readers and this will take your website’s ranking
higher. This usually takes some time. So, be patient and give your website & SEO team at
least 3-6 months before you can see the results.
Researching for Keywords is useless
Again, a big myth! Though there are several factors which determine the rankings (see
Myth1) but researching for keywords and getting the right keywords is also important. That
is because they need to be relevant to the context of the article. What Google penalizes are
over optimization of keywords or keywords stuffing. Google’s algorithms have become quite
sophisticated. So, how to research them? Google’s keyword planner can be of use. It is quite
simple to use and they have step by step methodology to do it. There are other keyword
planning tools on the web which are available.These tools can be used to plan the keywords
Guest Blogs do not belong in SEO strategy
Actually, guest blogs are a wonderful way to gain more eyeballs, brand awareness and help
in building in communities. Some time back, Matt Cutts, head of Google spam team, had
said that “Guest blogging is dead”, what he meant was that Google would penalize those
guest blogs which had spam links. So, if you are including guest blogs, just make sure they
are high quality content. They should also have a unique content. They should not come
with a spam link. If you are blogging, write for the niche your website is in.
If you have high ranking in paid result, you have high organic rankings too
Again, a myth which most people have about SEO. There are several brands who have not
invested in paid rankings but yet rank higher in Google search. Yes, it is possible! If you are
advertising on Google then it is not necessary that your website will rank high in organic
search. Organic search is the result which Google shows by running the algorithm. Paid
search are the links that marketers pay so that Google puts it on the result page. Usually
paid research is shown under sponsored links. The paid result can get higher conversions to
the website. There will be more traffic to the website. But for organic, content is through
which your website can be higher. Only through series of good quality content and properly
researched keywords, one can slowly climb the rankings. So, again it shows Google favors
who have good and original content which is useful to the readers.
Link building does not help SEO
According to Webmaster,” Any links intended to manipulate PageRank or a site’s ranking in
Google search results may be considered part of a link scheme and a violation of Google’s
Webmaster Guidelines.” Building useless backlinks to get higher rankings will be penalized
by Google.People assumed that link building is not a great idea. But Google does not frown
on great quality backlinks. These amazing backlinks should be earned then it helps in SEO
rankings. Whitehat link techniques are the only way to get ahead as they are time tested.
Social activity does not affect SEO
Again, a fallacy which does not hold true. Though, Google states that social activities like
Facebook or Instagram do not affect SEO. But social sharing and content creation can have
other effects on the SEO. Sharing leads to the indexing of pages, leads to more engagement
with the users and that leads to more SEO activity. The effect is not immediately known.
But, through social activities, SEO is affected.
Separate pages for each keyword help in SEO
Simply untrue! One does not separate pages for each keyword. Since the keywords keep
changing, you just can’t be adding pages every time. That will make the website bulky. This
led to very low- quality pages with bad content which as you know by now, is that Google
penalizes bad content. A single page can rank up to several keywords. All you need is to
design a strategy which helps to combine all the keywords for good content.
You have to submit your website to Google
You don’t have to submit your website to Google. That is not your biggest mission while
creating SEO strategy. Your pages will get indexed in due time by the crawlers. It does not
help in greater SEO effect. Your website should be just registered with Google or any other
We might have discussed only 10 myths but there are several other floating in the digital
sphere. These are a creation of misinformation or half-baked knowledge. What you can do
is understand your website & business and create the best strategy which works for you. If
you need any more assistance on SEO, do message us on our website. We would love to
help you on your website
If you are a business owner who has a digital presence or would like to build a website in future, then you must have heard about SEO. SEO or search engine optimization is a tool which is extremely useful. It helps in gaining a place in search engine’s first page.
In the past, Google had a different algorithm for SEO which has changed significantly over the years. Even digital marketers are unaware of these changes. Many times, digital marketing agencies will misguide you (based on the past SEO guidelines) on how you must design your SEO strategy. So, in this article, we are about to snub all the bad advice we have heard about SEO.
1. SEO gives instant result
No, that is not true. SEO is a tool through which you can market your website online. It cannot give instant results. It takes weeks at times months to improve the rankings on Google through white hat SEO strategy. So, steer away from anyone who says that SEO gives instant results.
2. If you want to rank high on Google, keyword stuffing helps.
This is an extremely wrong notion. It is important to have keywords in the article. But it does not mean that keyword stuffing will help. In fact, Google penalizes if there are a lot of keywords and article does not make any sense. Our advice is that use keywords wherever it is required and is relevant but do not overdo it.
3. Content does not matter
One of the arguably worst advice one can hear while creating SEO strategy. While keywords are important, it is also that there is a relevant and unique content available on your website. Readers are now the first priority for Google and it wants the content which users find interesting and relevant. It should be error free – grammatically and spelling wise. It should be unique and not be copied from any other website. It is very easy and tempting to duplicate content but in the long run, this practice can really harm the SEO of the website. Google penalizes if there is duplicate content.
4. Focus on as many links possible
It is important that your website has links but it is more important for it to have quality links. One good quality link is far better than 100 links of inferior quality. So, what is the definition of a good link? A good link is the one which is an authority in a particular field. Suppose you own a second-hand auto dealer website. A famous auto magazine if mentions you and your website with the links on its blog, then that is a good quality link. So, try engaging high profile bloggers and get links from them. Even if you get one good link, chances of your website ranking higher in Google will go up. A piece of advice though- please don’t purchase links, chances of Google penalizing your website is quite high.
5. Utilize all your marketing budget in SEO
Again, a big no-no. As the saying goes, don’t put all your eggs in one basket. Similarly, your marketing mix should have a balanced mix of SEO, social media and PPC. They all complement each other. Just banking on SEO to give your website more exposure would be a wrong practice. Though SEO is an extremely important part of digital marketing and gets great results but other tools need to be used for an all-round and comprehensive results.
6. Show different versions to crawlers
One does not need to have two separate versions of websites for users and crawlers. Two versions lead to a lot of confusion. So, we advise that keep one version of website text for both users and crawlers.
7. Put a lot of text on the homepage
Again, a recipe for a disaster! Having too much information or cluttered homepage is not advisable. We know that homepage is where most of the users will check in. But giving putting a lot of text can make the loading of the website very slow. For better optimization, the website should be able to load in 4-5 seconds because human’s average attention span is 8 seconds online So, make your homepage clutter free and create more pages for giving more information.
8. Put most of the ads before the fold
It is a fallacy that one should put the ads before the fold. Google frowns if too many ads are placed before scrolling. There are chances that your website rankings will go down if you have many ads. So, make sure you utilize the entire space of the homepage and display your ads.
9. Indexing of the page does not matter
Of course, it matters. Google is particular that information regarding new web pages should be added. Google’s index is the collection of web pages searched by crawlers. So, if a particular page is not indexed then it cannot be found by the search engine and then SEO strategy fails. So, it is a very good idea to index all the new webpages you have created.
10. You don’t need to have local SEO
Local SEO is an integral part of any SEO strategy. 50% of the consumers who do a local search end up visiting a store. Similarly, 34% of users who have searched locally have visited the store that day itself. With such high numbers, local SEO cannot be ignored. As more and more people are using cellphones, local search is now very important for any business owner.
These are many of the worst advice that any website owner will get. But after reading this article, we are sure that that you would be able to implement and execute SEO plan. If you any more queries regarding SEO, do contact us and we will do our best to help you.
For all those who use Google Maps in their daily lives will know how useful a tool it is. Using Google Maps can prove to be quite beneficial to business owners especially local businesses. In several cases, it has proved to be a boon for small business owners and give them very high returns! So, in this blog we will try to understand what Google Maps are, what benefits and how can one optimize them for maximum benefits. In short, everything you want to know about Google Maps!
What are Google Maps and Google Maps Marketing?
Google maps is a web mapping service developed by Google. It offers 360- degree view of that particular location, provides real- time traffic, informs about various establishments around that place.
When we are searching for a product or a service, Google is one of the first places we check online. So, when we Google “Bookstores Michigan “, Google not only displays the optimized results but it shows the top 3 results on the Map too. So, the chances of us checking out the top 3 Maps results are quite high. In fact, according to Google local research, 50% of the local searches conducted on smartphone end up in the store visit and similarly 34% of searches on tablets or computers too end up in the store visit. Now, these stats are quite high and also means that local search has a positive impact on the number of people who visit the store or the outlet. Your brands get awareness and in turn engagement with the clients. This also means, that being present on the Google Maps and optimizing it is extremely important to your business as more and more people now have smartphones. They are looking for relevant results which are found locally. It is an excellent and effective medium for advertising your products. If you are a small or budding business, then getting listed will be quite beneficial. ’Think Local’ is now a very important idea for most of the businesses.
How to Rank High on Google Maps?
To grow organically in the Google Map listing, there are few important points which local business should remember. The search results are based on relevance and distance of the business. Another important aspect of the results is that how noteworthy the business is. This means how many citations, reviews and what reputation on the internet, the local business has. So, it is extremely important to create backlinks and get good reviews from the customers. It is important to get verified on Google My Business.
What is Google My Business?
According to Google, itis a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. One needs to claim their business presence on Google by this tool. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. This information includes address, timings, hours of working, customer reviews. This is then verified by Google and the business and location are then ready to be displayed on Google Maps. The verification takes a couple of weeks as Google sends a physical postcard for the verification.
Few strategies that can helping in getting higher searches on Google are listed below:
- Fill Your Complete Business Details: It is very important to fill NAP (Name, Address and Phone number) on Google My Business. It is necessary to be accurate and consistent. A small error can disturb your rankings so make sure even the formatting is done in a correct way. Also, it is important to fill website details and photos. Just like your physical business, your website is your identity on the internet. So, NAP details should be mentioned on the website too as Google cross checks details from various sites. Photos & videos of your business will help in increasing your credibility on the internet as a lot of people check the pictures to get a better understanding of the business. Also listing it in various internet directories also lends legitimacy to that establishment. If the other establishments have more information than your ’s then their ranking becomes higher. Embedding Google Map in your contact page is also a good way to get a higher listing.
- Create good content around your business – A useful blog or a fun video, all these help in creating excitement around your brand. More and more users will want to check your business and this will lead to traffic to your website. Add high- resolution pictures for people want to know about your business visually. If you have a bakery, adding glossy pictures of cakes & pies will get more users to the website and Google will pick that too. Make sure the content is original and not plagiarized from other websites. The users will also give better reviews to the establishment. This can lead to online purchases as well.Add metadata like keywords and location . Therefore, investing time in designing an amazing content strategy for your brand is a good idea. A good content strategy will certainly help in getting high rankings in Google Maps.
- Engage with the Customers – Google picks up the reviews which customers have given on various sites for a particular business. Therefore, it is important that making sure the customers write reviews for your business. One can provide an incentive to write reviews. These incentives could be a discount or a free gift. After a successful delivery of service or goods, you can ask for their reviews. Several sites send a link to the customers. Also, not only the reviews matter but whether the reviews are positive or not. So, make sure that your brand engages with the customer. If a customer writes a negative review then thank him for his feedback. Create a dialog through which the matter is resolved and the rest of the readers are happy to use your website. Ample yet positive reviews will give higher rank on Google Maps listing.
- Get Backlinks– Backlinks as we know are very important as these are recommendations from authority websites. They make your website look more credible. Backlinks enhance the chances of getting higher rankings in Google Maps. These days, there are agencies who just specialize in creating backlinks. You can also hire agency to create good quality backlinks for your website
- Google Map Ads – There are ads which can be placed on Google Map listings. These ads are shown on Google Maps app, Google Maps mobile, tablet and desktop sites, and on Google.com Expanded Maps results. They have four types – promoted pins, in store promotions, customizable business pages and local maps site. These advertisements appear on google map app and site. These ads are paid for but can also enhance the visibility of your business. Advertisers are currently charged on cost per click for Google Search Ads.
- Evaluate – If these strategies are not working, then check your competitors’ business online and its listing. Evaluate your listings on regular basis and get feedback. Is the NAP accurate and consistent across the cites or their enough reviews or citation. There are agencies who can help your business for citations.
If above steps are used to create a Google Map strategy, chances are that your business will start climbing the listing. Breaking into top three ranking takes time. Be patient and do not despair if you cannot see results immediately. But once your business is in top three listing, there will be lots of customers waiting to buy your products or services. Hire a Michigan SEO agency who can help in creating a robust Google Map marketing strategy. So, make use of this amazing tool by Google. and get ahead in your business.
We all know the importance of running PPC ads for our businesses. PPC or Pay per Click ads only lets you pay for the number of clicks, you get on your advertisement. This is wonderful especially if you are a small business or upcoming venture. This means less investment and more ROI on your money. You can choose your desired audience. But the best benefits of all is that you can measure your campaign unlike any other traditional means of advertising.
But does that mean that all PPC campaigns are successful and do all businesses get their ROI? No! Not all the PPC campaigns are successful. There could be many reasons but one of the biggest reason is an ineffective writing of PPC text ad.
Writing a great PPC ad is a big part of digital marketing strategy. Through PPC, your message can get communicated to the audience and generate leads. Coupled with Michigan SEO, one can see success in his business.
In 2022, we will see various developments in the world of digital marketing. With Google evolving every day, PPC ads have also changed over the years. There are Michigan SEO companies which create and design PPC ads. n this article, we will see how to write effective ways to write PPC ad in 2022.
1. Understand the client’s demands from the campaign
Be it traditional means of advertising or digital, this step should not be skipped at any cost. Maybe, new clients, want the people to be aware of their products or services. Few clients would like to generate leads. So, it is imperative to ask several questions or by asking them to write a brief which can help you to write a great PPC text ad.
2. Who is your target audience and what does it want?
Is your advertisement targeting 25-year-old women or 40-year-old men? Your PPC text ad should indicate whom are you targeting. It should also convey what your audience wants to hear. If your target audience has some problems or needs which your products can help them with, make sure that is said in your advertisement.
3. Make sure your feature the benefits of your Products / Services in your ad
Carrying the same point further, make sure you display the benefits of the ad. Study your competitors’ ads. How are they creating the differentiation? What are your products’ USP? These unique points will be able to attract the relevant audience.
Tell how you are better than your competition.
Suppose you sell flowers online. You must check your competitors’ ads and analyze what benefits they are displaying. Make sure you create such text ads which give more or better benefits than competitors. If you can feature better benefits, you can grab more eyeballs.
4. Your PPC ad has to be about your audience.
Your target audience needs to be the hero of the story and not the copywriter. Keep using “You or Your “in your text. Suppose you are selling chocolates online. So, if PPC text “We make chocolates which melt in your mouth “, we are emphasizing on us. But if PPC says “Chocolates which melt in your mouth “, we are focusing on the audience. It might look like a small change but it makes a lot of difference for the success of your campaign.
5. Use the Keywords
After having researched the keywords for your products, please use them in your PPC text ad. You don’t need to stuff them into one ad. But ensure that they are put in the first or second line of your ad so your audience can immediately see it.
6. Your ad copy needs to have a call to action
For your audience, you need to tell them that your advertisements are not just to be seen on the web. They can check out your websites by clicking on these ads. So, make sure you have a button says, “Click here”, “Shop now” “Buy today” “For more information, log into www.xyz.com”. Also, there should be proper dates and timelines. For example, “Hurry! Shop now! Sale ends today at 6pm “
7. Do not repeat your message in the same ad
Yes, it is important that the audience gets that you are running 20 percent sale on shoes but does that mean that the entire ad should have reference to the sale. Repetition of the ad will put off the audience and they might not click on the ad. One or two mentions are just enough.
8. Decide whether you want to include price point
This depends on the business owner. If the price is a benefit which you want your audience to know then it is a good idea.eg. “10 flowers for just $5.” Again, it is important to check whether your competitors are including it. If it is a sale season, include your price only if you can match them.
9. Your headline makes all the difference
While the body copy is also important, it is the first line which will attract the users to check your ad’s content. Writing a good headline is an art. Not everyone knows how to write but once you have cracked a good headline, there is no stopping for the campaign to be a success. Keep the headline simple. A keyword can be added as people search for keywords. For example, “Delicious gluten-free cakes in Michigan “. “Cakes in Michigan” is a keyword. Delicious and gluten free are added benefits which will entice your customers to read your ad further.
10. Also, add the qualifiers
Maybe your product or service is available in some geographical parts or is made for a group of people. So, then it is important to be specific about it. For example, “Designer ladies watch available only for $100”. With ladies as a qualifier, you have made it clear it is for ladies. It is easier for people to search for watches for ladies.
11. Proofread it and send it to the client for approval
Even though you have designed an amazing PPC ad, it is important that you proofread it. Don’t immediately send it to your client’s approval. Grammatical error or spelling mistakes can totally ruin your ad. If you have a colleague, let her proofread it so that ifyou have missed any error, she can spot and correct it. Then send it to your client for approval.
12. Test the ad
Even if you have the perfect PPC ad, design 2or 3 creatives so that you can test them. Have different messages for each ad group and then run them to see your audience’s response from them. This will give you an idea that which ad works and garners most eyeballs, give more clicks and generates more leads.
The above steps are foolproof. With following steps, 2022 will be a great year for your PPC campaigns! You will be able to communicate better with your audience, get people to click the ad and lead to more conversions.
We would love to hear from you. So, if you are seeking advice on how to get started with PPC or you have any queries regarding digital marketing, do contact us.
This blog is brought to you by Design Rush.